Principal Engineer/Leader

A versatile and highly accomplished Principal Engineer, I bring a robust blend of technical skills, leadership acumen, and entrepreneurial spirit. With a background deeply rooted in systems engineering, I have expertise in firmware development, software creation, and managing the intricacies of embedded systems across diverse sectors such as consumer electronics, medical, and Industrial Devices.

My ability to lead cross-functional teams, manage acquisitions, and steer product development has been a common thread throughout my career, reflected in my roles with Golazo Services, Nice/HySecurity, Rad Power Bikes, and L’Oreal USA, among others. Whether it’s leading the firmware development for Bluetooth-enabled IoT devices or architecting next-gen controls for DC motors, I have always thrived in environments that require strategic problem-solving and innovative thinking.

My entrepreneurial endeavors underscore my leadership and vision, as demonstrated by the creation and growth of my own small business and several Shopify SaaS applications. This blend of hands-on technical expertise and proven leadership abilities positions me as a unique asset in any team, able to guide both technical direction and business strategy.

July 2017 - Present

Owner/Founder

Created so that I could work with my sons and have a family business.  I have guided this business through acquisitions as well as several client and in-house projects.

ShopBrief.ai – Founder/Architect

A Shopify App we developed from the ground up and is part of our overall portfolio of Apps

  • Oversaw the Architecture and product development
  • Managed the business/legal tasks of setting up a subsidiary company
  • Wrote and managed the product roadmap for future features

PostPurchaseSurvey.com – Owner

    A Shopify SaaS App we acquired to be a part of our overall portfolio of Apps

    • Oversaw the 5 figure acquisition of this App
    • Managed all the legal tasks
    • Managed the funds to acquire the App
    • Managed negotiations to come to an agreement with the seller
    • Oversaw due diligence including, code review and architecture of the system
    • Wrote the product roadmap for future features to be added

    hypegamer.gg – Owner

    E-Sports tournament hosting platform we developed in house from the ground up

    • Product Manager for this product making decisions of what features to implement and when they should be implemented
    • Hired and managed 1099 contract developers
    • Managed a $50K budget that was from money out of our own pockets
    • Manage Google PPC marketing campaigns
    • Create and develop Websites (WordPress/REACT/PHP)

      Dec 2021 - Present

      Senior Firmware Engineer

      Lead a team of Engineers to Design and Architect the next generation of controls for 3-Phase DC Motor controls and other features needed for security/gate control applications.

      •  Writing firmware in C using a Microchip MCU for a new 3-Phase DC Motor controller product
      • Work on Sustaining Firmware Engineering projects for 3-Phase DC Motor controls
      • Lead a team of 5 EE and FW engineers by providing mentorship and implementing best practices for development. Including Design and code reviews on a regular basis, using Git to better collaborate on projects.
      • Wrote Functional Requirements Specifications for Gate/Security Control Applications

      July 2021 - Dec 2021

      Firmware Engineer

      Recruited for Meta/Facebook assignment to work on the Applied Perception Science team. This includes working with the research scientists to implement the Hardware and Firmware needed to conduct an experiment.

      • Installed specialized PCs and custom software for both Windows and Linux
      • Wrote custom Linux Apps using C# that were specific to each experiment
      • Documented custom software so future users can re-use the software that was developed

      Dec 2021 - Present

      Senior Firmware Engineer

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